Who We Are.

After years of designing digital experiences for big tech, I went back to my creative well to touch the tactile, the physical, and to be bold again. In Florence, I traded pixels for acetate to create This Frameworks, a shop selling a curated selection of amazing handmade acetate and titanium eyewear frames from Italy, Germany, France, Japan and Denmark. I believe your eyewear should never "disappear" on your face.

—it should be a declaration of exactly who you are.

Shop the collection 
Our Story

A Curated Vision.

This Frameworks is that one in a life time chance to pivot who you are. It started as a dream and has evolved into a curated eyewear destination and design lab. I’m bridging the gap between my UX past and an eyewear future:

  • The Shop: Hand-picked, high-end designer frames from brands like Cazal, Thierry Lasry, Theo, Portrait, Blake Kuwahara and WooW that demand a second glance.

  • The Lab: Partnering with local precision direct to consumer lab Zoomer to bring high-quality lenses to the boldest frames in Southern California often on the same day.

  • The Future: I’m currently working on design prototypes and the principles of user-centric design to develop my own signature collection—frames designed not just for "fit," but for feeling and all the vibes!